Posts tagged ‘Marketing’
Have you recently received a call from a former co-worker or friend to let you know that, “I’m out on my own so let me know if you need a [insert specialty here] contractor”?
Just five months ago there were plenty of freelance opportunities all over the country. I was able to bounce around craigslist, from state to state, and find all kinds of lucrative opportunities. Not anymore, Monty! [George Carlin]
Fewer opportunities and a glut of “experts” in the market have created great uncertainty for solo business owners who have typically been able to maintain a steady stream of clients through simple word-of-mouth referrals. Now is the time to use your client portfolio and references to differentiate yourself from the newbies.
So, don’t position yourself as a social marketing guru or Web 3.0 visionary. Just tell stories of measurable impact you have had on the growth of your customers’ business.