Everyone’s A Freelancer

Have you recently received a call from a former co-worker or friend to let you know that, “I’m out on my own so let me know if you need a [insert specialty here] contractor”?

Just five months ago there were plenty of freelance opportunities all over the country.  I was able to bounce around craigslist, from state to state, and find all kinds of lucrative opportunities.  Not anymore, Monty! [George Carlin]

Fewer opportunities and a glut of “experts” in the market have created great uncertainty for solo business owners who have typically been able to maintain a steady stream of clients through simple word-of-mouth referrals.  Now is the time to use your client  portfolio and references to differentiate yourself from the newbies.

So, don’t position yourself as a social marketing guru or Web 3.0 visionary.  Just tell stories of measurable impact you have had on the growth of your customers’ business.