Well, I mentioned in my orginal post regarding Google Audio that it might get yanked and, unfortunately, the word came out today – Read Story.
Have you recently received a call from a former co-worker or friend to let you know that, “I’m out on my own so let me know if you need a [insert specialty here] contractor”?
Just five months ago there were plenty of freelance opportunities all over the country. I was able to bounce around craigslist, from state to state, and find all kinds of lucrative opportunities. Not anymore, Monty! [George Carlin]
Fewer opportunities and a glut of “experts” in the market have created great uncertainty for solo business owners who have typically been able to maintain a steady stream of clients through simple word-of-mouth referrals. Now is the time to use your client portfolio and references to differentiate yourself from the newbies.
So, don’t position yourself as a social marketing guru or Web 3.0 visionary. Just tell stories of measurable impact you have had on the growth of your customers’ business.
What if I told you that you could advertise your business on local radio for less than you would spend on a local Google Adwords campaign? When I was working at GotVMail, we used Google Audio to target prospects based on demographics, geography, station format and time of day. You have access to the top 25 markets in the country with access to over 1600 FM and AM stations. Google Audio allows you to advertise your local business just like you were a large company without having to deal with the “sales weasels” at your local radio stations.
Google did announce yesterday that they’re no longer selling advertising space in newspapers so let’s hope they don’t do the same with Google Audio.